YSG founder and director Yasmine Ghoniem reveals ‘REAL MAJIK’; her striking 12-piece rug collection with long-term collaborators Tappeti.
Yasmine Ghoniem has called on her nomadic childhood spent in Kuwait and her Egyptian heritage to translate the tones and textures of the vast Middle-Eastern landscape into 12 arresting rugs. Informed by Egypt’s deep-rooted pharaonic history and culture, each rug is aptly named after an ancient Egyptian god or goddess. From a sea of stars flickering across a sky to more recognisable Egyptian motifs like sarcophagi and cats, each design depicts a colourful narrative that evokes a sense of magic and intrigue.
Every piece within the hand-tufted collection can be customised in size and incorporates a mix of fibres, including art silk, hemp, Tibetan highland wool and nettle.
REAL MAJIK can be viewed by appointment at the Tappeti showroom at Unit 2, 23a Mars Road, Lane Cove, NSW.
Thoth was named after the god of writing and wisdom and was believed to have invented language and the hieroglyphic script, serving as a scribe and adviser to all the gods. He was said to possess magical powers and was the keeper of secrets.
Ra was the king of the gods and the father of all creation. He was the patron of the sun, heaven, kingship, power and light. He could incarnate the sun itself, making him an integral component of ancient Egypt’s agricultural society.
Neith was the goddess of hunting, warfare and wisdom, possessing protective powers and abilities to settle disputes among the gods. She was also considered the goddess of weaving. Frivolous as this may seem, myth suggests that Neith created the world by weaving it.
Amun was the god of air, and it is thought that he created himself and then everything else in the universe, making him one of the most powerful gods in ancient Egypt.
Bes was the god of music, merriment and childbirth. His fondness for loud instruments and wild dancing was thought to drive away evil spirits that attempted to enter the home. He was also a protector of couples and pregnant women and was worshipped by ancient Egyptian newlyweds.
YSG founder and director Yasmine Ghoniem.
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