As more couture brands compete for their corner of the Milan Design Week spotlight, much has been said about the fair evolving into a second version of the city’s fashion week. But this year presented another possibility: Maybe it is actually evolving into the Edinburgh Fringe. Many of Milan’s buzziest destinations involved some sort of theatrical component, ranging from unexpected moments of creative bravura to full-blown performances put on by actors and musicians. Chef and artist Laila Gohar held a slumber party to launch Marimekko sheets, revealing during a cake-cutting ceremony that part of the sleepover’s giant bed was, in fact, pastry. At the Triennale, sneaker brand Vans tapped Björk to D.J. alongside a sci-fi setup by Willo…
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The post Theatrical Installations Took Centre Stage at Milan Design Week 2025 appeared first on Azure Magazine.
