Soulful Interiors Through An Artful Eye

Heidi Woodman Interiors is a renowned interior design firm based in Indianapolis, known for its soulful and artful approach to creating living spaces. The firm is driven by a client-vision-first mantra, ensuring that each project reflects the unique lifestyles and dreams of its clientele. Heidi Woodman Interiors has gained a reputation for creating storied spaces that capture the delicate balance between artful living and the realities of everyday life.

The Vision Behind Heidi Woodman Interiors

Heidi Woodman, the founder and creative director of the firm, discovered her passion for design through a serendipitous journey. With an affinity for the arts and a degree in finance, Heidi initially pursued a more conventional career path. However, her creative spirit eventually led her to art school, where she honed her technique in painting and sculpture. This background as an artist gives Heidi a unique perspective on interior design, allowing her to approach color, texture, and materiality with an artist’s eye.

Heidi’s love for art, fashion, and nature serves as a constant source of inspiration in her design process. She believes that each project should tell an artistic story that speaks directly to the lives of her clients. With an emphasis on creating environments rich in soul and intention, Heidi Woodman Interiors has established a signature aesthetic that is both tactile and highly emotive.

Colleen Freiburger: A Design Journey Rooted in Family


Colleen Freiburger, a key member of the Heidi Woodman Interiors team, brings her unique perspective to the firm. Growing up in a family of builders, Colleen developed a passion for design at a young age. After earning a degree in architecture, she shifted her focus to interiors, combining her analytical skills with a love for problem-solving. Colleen’s attention to detail ensures that each project reflects the client’s vision while maintaining the firm’s approachable comfort and modern aesthetic.

A Client Conversation First: Collaborative Design Process


At Heidi Woodman Interiors, the design process is co-creative, with a strong emphasis on client collaboration. The team looks to their clients for guidance on their personal styles and preferences, translating their vision into innovative design schemes. By engaging in extensive conversations with clients, the firm creates spaces that reflect the individuality and unique narratives of each homeowner.


Artful Laundry Room


Designing with Antiques


Services Offered by Heidi Woodman Interiors

Heidi Woodman Interiors offers a range of services to cater to the diverse needs of their clients. From full-scale interior design projects to smaller-scale consultations, the firm is dedicated to creating spaces that are both functional and aesthetically pleasing. Some of the services provided by Heidi Woodman Interiors include:

  1. Interior Design and Decoration: The firm offers comprehensive interior design services, including space planning, furniture selection, color schemes, and accessorizing.
  2. Renovation and Remodeling: Heidi Woodman Interiors specializes in transforming outdated spaces into modern and functional environments. The team works closely with contractors and architects to ensure a seamless renovation process.
  3. Custom Furniture and Upholstery: The firm collaborates with skilled artisans to create bespoke furniture pieces that are tailored to the client’s unique style and requirements.
  4. Art and Accessories Curation: Heidi Woodman Interiors believes that art plays a crucial role in creating an evocative and personal space. The firm offers art curation services, sourcing pieces from both established and emerging artists.

The Unique Aesthetic of Heidi Woodman Interiors

Heidi Woodman Interiors is known for its distinctive aesthetic that combines old and new elements. The firm believes in the importance of handcrafted and artisanal pieces that carry a story and soul. Each item selected for a project is carefully curated, whether it’s a vintage find or a hand-made piece from a local artist. By blending these elements, Heidi Woodman Interiors creates spaces that feel timeless, unique, and deeply personal.

The Challenges of Establishing a Niche in the Midwest

Establishing a unique design aesthetic in the Midwest presented its own set of challenges for Heidi Woodman Interiors. In a region known for its conservative tastes, the firm initially stood out with its slightly edgy and soulful approach. However, through perseverance and a commitment to staying true to their vision, Heidi Woodman Interiors was able to find their audience and build a loyal following. Word of mouth and the power of social media, particularly Instagram, played a significant role in reaching a broader clientele.

The Philosophy of Small Business and Resisting E-commerce

Heidi Woodman Interiors is deeply rooted in the philosophy of supporting small businesses and fostering a sense of community. Inspired by her German heritage, where small shops are treasured, Heidi emphasizes the importance of human connection and the unique experiences that small boutiques offer. Despite the growing dominance of e-commerce, Heidi has resisted embracing online marketplaces and has chosen to maintain a personal and in-person sourcing operation. By focusing on building relationships and providing exceptional customer experiences, Heidi Woodman Interiors continues to thrive.

The Future of Heidi Woodman Interiors: Expansion and New Horizons

With a focus on living near the mountains and the ocean, Heidi Woodman envisions expanding the reach of her firm. While the headquarters and showroom will remain in Indianapolis, the team is considering opening a new location in Santa Barbara, San Francisco, or Denver. This expansion will allow Heidi Woodman Interiors to bring its unique aesthetic and design philosophy to new markets while continuing to serve its loyal clientele in the Midwest.


Heidi Woodman Interiors is a design firm that goes beyond simply placing furnishings in a home. With a deep reverence for design, a commitment to client collaboration, and a passion for creating artful environments, the firm has established itself as a leader in the industry. Through their unique aesthetic, attention to detail, and dedication to supporting small businesses, Heidi Woodman Interiors continues to create spaces that tell the stories of their clients’ lives.

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