A leader in contemporary Australian fashion for more than 14 years, Aje commence a new chapter with their collaborative Sydney headquarters. Taking up residency in the building of a once-famous Argentinian restaurant, the headquarters had to undergo a complete transformation. What we see now is a light-filled, two-story creative hub where all branches of the ever-growing business can come together under one roof. Those Architects have designed a highly functional, tailored space while weaving in Aje’s signature coastal-meets-city aesthetic.
Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje stocks effortless essentials and statement occasion pieces with stores across Australia and New Zealand.
The burgeoning fashion label elected a landmark Sydney building as their new HQ back in 2020, nominating Sydney and Byron based studio Those Architects to complete the project. The interiors have been stripped back and converted into a network of tailor-made offices and workspaces, coming together seamlessly under one dramatic glass atrium roof. Wherever possible, a
The space has been deliberately designed to emulate a courtyard building; the two levels are divided into key functional zones, all of which hinge around a central
Retained from the original building, a prominent concrete archway hosts an assembly of workstations around it. An ode to the past, its curves have become a motif for some of the more contemporary elements, for example, the curved walls and joinery in the reception. “The curves help balance some of the interior geometry, while also acting as a subtle guide, leading you through the space,” Those Architects director
The headquarters ’ material palette has been specifically chosen to reflect and reinforce Aje’s brand aesthetic; timber panelling, limestone flooring, travertine bench-tops and natural white walls consummate a
Where fashion and architecture meet, Aje Sydney HQ will be the brand’s ‘back of house’ for many years to come.
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