A portal into Italy;
In Sydney’s Alexandria, an ex-industrial building enters a new era as Genovese Coffee House, a multifunctional hospitality space infused with Italian charm. Sydney-based interior design studio
The Genovese family first came to Australia from Italy in 1950, arriving in Perth, then relocating to Sydney. There, Alfio Genovese began importing and distributing Italian foods, which soon expanded to roasting coffee in Melbourne. However, it wasn’t until 1970 that Alfio decided to roast coffee that resembled the authentic Italian style that he knew and loved. And so, A. Genovese & Sons was born, its mission being to provide the Australian market with an authentic Italian coffee experience – a mission that still burns bright today.
After operating primarily out of
“The design behind this project has been shaped as a space to enjoy an honest, Italian espresso coffee experience.”
– Jeremy Bull
Imagined as a multifunctional space, the Coffee House includes a sit-down cafe, a traditional espresso bar, a cold brew and training bar, the ‘family table’ and various retail displays. You can sip on a macchiato at the espresso bar, grab a breakfast panini in the cafe, or browse
“The creative narrative was developed as a result of combining the building’s historic industrial past and location, with a brand positioning which brings Genovese Coffee into Sydney with its first retail offering,” Alexander & Co. director Jeremy Bull says. The shapes, materials and planning of the space were all influenced by the stories and histories of the Genovese family, as well as their ecological and cultural visions of the future. The final design celebrates the life of the building and the life and ongoing legacy of the Genovese family.
The material palette features
Since 1970, the Genovese family have shared their undying passion for true Italian-style coffee. Genovese Coffee House marks the next chapter in the family’s story, one that we can’t wait to keep reading.
The post