Frama recently opened a department store at Parco Tokyo. Shibuya PARCO is a big multi level department store that mixes shopping, art, pop culture, food, tech, and entertainment. Perfect for those who want to discover the brand and not able to visit the Copenhagen Frama Store. I personally love Frama and consider them being one of my favourite brands for a long time, and my latest post about Frama’s Modules by Kvänum only confirmed this again.
This dedicated shop-in-shop is Frama’s first permanent retail space outside of Denmark presenting Frama’s Care Collection of hand and body care together with fragrances, the new shop-in-shop moves beyond conventional retail. It is designed as an immersive space, inviting sensory engagement, calm reflection, and a more personal connection with the brand.
Find the store at the third floor of Shibuya PARCO 3F, 15-1 Udagawacho, Shibuya-ku, Tokyo
You can say I am dedicated…. this is my 30th article about Frama! Find all blogs I wrote about (visiting) Frama : Frama on vosgesparis.com
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