Cult NZ Welcomes &Tradition

I’m thrilled to share the news that Danish brand &Tradition is now available at Cult NZ. To celebrate this exciting launch, Cult held a special event last night for media and industry friends. Cult founder Richard Munao flew over from Australia for the launch, joined by Jane Cheng, &Tradition Brand Manager for Asia Pacific. Held at the Cult Showroom in Auckland, I had the pleasure of styling the beautiful new collection pieces.

Working closely with showroom manager, Renee Hooker, the first step was choosing a new paint colour from Dulux. Inspired by the Colour Forecast 2020, and my favourite colour palette Grounded, we chose Glen Murray. A warm biscuit hue, it has a soft, natural feel that brings a sense of calm to the space. The new colour has also helped define the &Tradition gallery within the large and airy showroom, and works beautifully with the neutral and dark green colours of the &Tradition pieces.

The dedicated &Tradition space is home to designs including the recently launched Loafer sofa by Space Copenhagen, the Palette table by Jaime Hayon and the iconic Flowerpot pendant by Verner Panton. In addition to the Loafer chair by Space Copenhagen, there’s Catch by Jaime Hayon and the Pavillion chair by Anderssen & Voll, several lighting designs including the new table lamps Seta by Jaime Hayon, and Journey by Signe Hytte, and my favourite side table, the Lato by Luca Nichetto. &Tradition pieces are also showcased in the Cult window display with furniture from the Fly collection by Space Copenhagen, Marble lights by Studio Vit and the Formakami table lamp by Jaime Hayon. The Column shelf by John Astbury and pieces from the &Tradition accessories range provide beautiful finishing touches, while the Moor rug by All The Way To Paris further defines the space.

Styling and Photography by Michelle Halford/TDC

Perfectly timed, the launch follows my recent trip to Copenhagen, where I had the pleasure of spending a day with &Tradition. I’m looking forward to sharing highlights from that visit soon, including my interview with &Tradition founder Martin Kornbek Hanson.