Selecting a paint colour is no easy feat, especially when — after spending days sifting through swatches — the end result doesn’t match your vision. It’s an all-too-common problem and one that industry leader Benjamin Moore is on a mission to solve, starting with the spec. With help from their A&D representatives, the brand works alongside architects and designers to offer expert perspectives on colour, application and performance.

Though based in the U.S., the company can provide assistance from almost anywhere, with 7500 locally-owned retail stores across North America and over 72 countries worldwide. “When I was working on a project in Turks and Caicos, I didn’t have my paint decks. We rang Benjamin Moore and they shipped an entire collection of their colour offerings so they arrived in time for our client meeting and we could select the palette,” says interior designer Young Huh. “That type of support is amazing and makes all the difference.”

With unsurpassed durability on every substrate, Benjamin Moore products are suitable for both interior and exterior use.

Through colour consultations and product recommendations, A&D reps also provide one-on-one guidance to help narrow down selections from the brand’s extensive array of offerings. With over 3,500 shades, in both timeless neutrals and bolder hues, designers are sure to find inspiration in Benjamin Moore’s fan decks and free samples. But the company also makes colour-matching seamless with expert-grade tools, including their innovative Color Portfolio app and integrated ColorReader device, which leverages augmented reality to allow users to “try on” different shades in their space.

Whether specifying for a low-traffic residential space or more demanding commercial or industrial projects, the brand’s A&D reps can help architects and designers choose the formula and finish that will best suit their client’s needs. The self-priming Aura collection, for instance, offers ultimate performance and long-lasting colour depth in residential settings, while the hard-wearing Scuff-X line can stand up to healthcare and hospitality applications. Whether seeking low- or zero- VOC options, or asthma- and allergy-friendly paints, there is a Benjamin Moore product for every project.

And if further support is needed? The brand’s services extend from the project’s start to finish: Benjamin Moore’s knowledgeable A&D reps are on standby to quickly answer questions about proper application.

But according to professionals, how you spec the product matters as much as the product you select, especially when working with a new team. Many designers attest to the importance of specifying the product name, colour names and numbers, and finishes — with a stipulation that reads, “no substitutions.” The result is unmatched quality, and client satisfaction, that is signature Benjamin Moore.

This content was published by Azure on behalf of Benjamin Moore.

For personalized service from Benjamin Moore’s A&D team, contact your local representative.

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