“But especially for this type of work, the goal is to not overthink, to try to create in a very natural way. When I work with different publicity agencies, they often have a specific direction that they want me to take. So I just came up with this exercise to make me to be more apt to create in a more spontaneous way. Often the best work is done when going with the flow.”
More of his work can be seen on Behance and Instagram.
Images: Courtesy of Raku Inoue.
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