Recently I had the opportunity to photograph the Poltrona Frau Group ME‘s brand new showroom on Jumeirah Street. Like a kid in a candy store, I just wanted to take it all home!
A story that goes back to 1912 with the foundation of Poltrona Frau, followed by the creation of Cassina in 1927, and Cappellini in 1946. The three giants met in 2005 and became Poltrona Frau Group; an iconic international group in the high-end luxury furniture and interior design arenas.
The Poltrona Frau brand, with its strong connotations of style and elegance, is synonymous with great respect for tradition with a historic archive that initiated.
Cassina operates at an industrial level in the contemporary furnishing sector, with special skills relative to upholstered furniture and wood and leather working as well.
Cappellini faced the new millennium inextricably linked to the world of images and exploration and dare. Nevertheless, its collections are convincing: balanced items, refined and distinct.
Poltrona Frau Group has underlined its ability to anticipate and interpret the evolution of contemporary luxurious living over the years. It became a point of reference in the high-end furniture market for the most important international designers and architects; thanks to the foresight of the entrepreneurs who led the group through the years, challenging the rules with boldness and continuous experimentation.
Each of these brands is a genre leader. Together they comprise the largest and most significant entity in the world of premium interior furniture. They provide furniture for the office, home, public spaces, cars, yachts and planes.
As the Middle East arm, Poltrona Frau Group ME brings to the UAE the best of Italian luxury design and furniture that matches the tremendous potential that lies in the dynamic and quality driven UAE lifestyle.
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