Maria Porro was appointed as president of Salone del Mobile in 2020. She is also head of marketing and communications at her family’s historic Italian furniture brand, Porro.

You are the president of Salone del Mobile and you are also the marketing and communications director of your heritage family design brand Porro. How do you juggle both hats as an event organiser and brand leader?

I try my best, as I always have in everything I’ve started or have been involved in. I like challenges!

I can do both because I have a good network helping me at Salone del Mobile, Milano or Porro. Luckily, in the family as well. I strongly believe in teamwork, which is essential. We share the obsession for quality both at Salone and in my company.

You can recall attending Salone as a child with your grandfather at its former location. What’s your earliest memory of the fair?

It was always a great moment to go to Salone. I remember that my mother dressed me in a nice dress – it was like going to a party. I remember the thousands of people from all around the world. I also remember the escalator – there was a long one, and for me, it was amazing going on it – in addition to the amazing settings by all the companies.

Read more of editor Sophie Lewis’ interview with Maria Porro in the latest issue of est magazine, the Milan 2023 Special Issue, pp 162-165.

est living the milan issue cover

The post Milan 2023 | In Conversation with Salone del Mobile President Maria Porro appeared first on est living | exceptional living.

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