You are the president of Salone del Mobile and you are also the marketing and communications director of your heritage family design brand Porro. How do you juggle both hats as an event organiser and brand leader?

I try my best, as I always have in everything I’ve started or have been involved in. I like challenges!

I can do both because I have a good network helping me at Salone del Mobile, Milano or Porro. Luckily, in the family as well. I strongly believe in teamwork, which is essential. We share the obsession for quality both at Salone and in my company.

You can recall attending Salone as a child with your grandfather at its former location. What’s your earliest memory of the fair?

It was always a great moment to go to Salone. I remember that my mother dressed me in a nice dress – it was like going to a party. I remember the thousands of people from all around the world. I also remember the escalator – there was a long one, and for me, it was amazing going on it – in addition to the amazing settings by all the companies.