For the design-inclined, we’ve shortlisted four must-visit Melbourne showrooms in 2023.
The importance of experiencing design ‘up close’ cannot be underestimated, especially in a world where shopping online has become the norm. Melbourne is home to a growing collection of immersive design showrooms that support face-to-face interaction with brands and retailers, some of which have just opened in the past year. In this feature, we take you to four new showrooms across Melbourne to further explore in person.
Family-owned Australian furniture retailer
The showroom houses a cross-section of the world’s most sought-after European furniture and design, including brands such as
Explore the Mobilia Melbourne showroom at 510 Church Street, Richmond.
Australian rug company
Stepping inside the light-filled warehouse is instantly calming, an atmosphere that Armadillo co-founder Jodie Fried was adamant about creating. “We wanted to conjure a refined aesthetic that also made for a compelling contrast against the raw materials of the original facade,” Jodie says. As a result, Studio Goss have captured the brand’s identity through a similar material palette to their Sydney showroom, layering zellige tiles, concrete and oak with matte black accents, creating a gallery-like space to spotlight the handcrafted rugs. “During the design process, we tried to keep as much of the heritage fabric visible as possible, but at the same time create a more contemporary layer that represents where Fitzroy is now,” Studio Goss founder David Goss says.
Explore the Armadillo Melbourne showroom at 102 Charles Street, Fitzroy.
Danish design house
Cult and HAY worked closely with local creatives to convey the essence of Melbourne’s design scene through the showroom. The brand’s signature vibrant colours are depicted on the store’s facade, which features a mural by local artist
Explore the HAY Melbourne showroom at 176 Johnston Street, Fitzroy.
The Front Room
The space is unlike anything Melbourne – or Australia – has seen before. Narrow and intimate, it is set up for curious minds to wander – taking in the various displays of art, objects, and vintage finds. The walls are covered in hand-applied Japanese washi wallpaper, while the floors are made of grounding raw concrete and stone, creating a calming atmosphere to house all kinds of beautiful things.
Explore The Front Room at 459 Church Street, Richmond.