House of Grey’s latest residential project, King’s Cross, sees the sensorial revival of a London apartment through a holistic and healthy design approach.
House of Grey’s ethos is shaped by their seven guiding principles of Salutogenic Circular Design; to embrace and work with the abundance of nature; collaborate to develop products and solutions with their creative tribe; create a narrative of sensory discovery; future proof the space so it evolves with the owner; create a person-centred space by designing it with the users in mind; provide the owner with the opportunity to actively invest in their health through salutogenic design and design with an ethical and ecological purpose. These principles are at the heart of each project House of Grey undertake, resulting in holistic homes ‘designed with intent’ that contribute to their owner’s health, happiness and sense of life satisfaction.
A bespoke curved sofa handmade in South London by Sedilia, the Akari 10A light and a ceramic sculpture by Re Jin Lee on a vintage green marble coffee table in the living room. The walls are painted in Balance from the Visual Silence collection by House of Grey x Bauwerk.
The dining space features the Armadillo x House of Grey Umbra rug – Myrrh, Mazo WNG chairs and a 1950s Italian brass telescopic light. The bespoke white oiled ash bench seat by Sebastian Cox is designed to last a lifetime and withstand trends. “As an integral part of the room, we imagine this piece as a mainstay for decades to come,” Louisa states.
House of Grey founder Louisa Grey describes Circular Salutogenic Design as the ‘sweet spot’ between creating an environment that has minimal impact on the planet and a positive impact on human health. “Being thoughtful and clever about our choices and not overloading ourselves and our lives with unnecessary things is a good starting point when considering Circular Salutogenic Design,” Louisa adds.
Sensory discovery – one of the most important characteristics of House of Grey’s Circular Salutogenic Design – begins from the floor up. A tactile Armadillo x House of Grey rug crafted from natural materials such as raw jute, wool or silk in each room creates a sensory experience underfoot and a textural foundation to build upon. Hues from House of Grey’s natural paint collaboration with Bauwerk on the walls and ceiling complete the blank canvas; a lime-based paint free of toxins made using a variety of bases including clay, stone, chalk, earth, slate and limestone.
The person-centred principle comes to the fore in the entrance hall through a custom-designed seated shoe bench with a built-in key bowl. “This client now has it all from the moment they enter through the door,” Louisa explains. “These small moments of contentment when everything just is, just as it should be.”
The person-centred principle comes to the fore in the entrance hall through a custom-designed seated show bench with a built-in key bowl. “Our intuitive design practices respond to the client’s lifestyle and every touchpoint is thought through – our incredibly social clients like to celebrate spontaneously, so this area was transformed into a welcome area, complete with a home bar and seated shoe bench,” Louisa says.
Ceramic art by Re Jin Lee, handpainted 3D artwork by Edith Beurskens and Ditte Blohm Rie no. 3 vase in Porcelain with transparent glaze sourced from 8 Holland Street.
Furniture has been selected for its timelessness, durability and sustainable manufacturing practices. Still, Louisa says making ‘conscious choices’ goes far beyond buying ethical products made from environmentally-friendly materials. “Keeping what’s necessary and welcoming the ‘nice to have’ is possible, as long as you eliminate the unnecessary visual noise which contributes to high-stress levels,” Louisa adds.
A number of the pieces in the home have been handcrafted by House of Grey’s ‘creative tribe’; local creatives who frequently collaborate with the designers. Some of these pieces include the one-off bedspread by Tessa Layzelle, bespoke curtains from The Hackney Draper, custom-made Japanese-style soaking tub by Round House Woodwork and upholstered bench seat by Sebastian Cox.
Kings Cross by House of Grey is a residential design case study, going beyond the home’s innate purpose; shelter. House of Grey have cultivated a calming home retreat space that allows the owners to invest in their health for years to come. The space will evolve to meet their changing needs while maintaining an uncluttered environment for optimum mental clarity and relaxation.
The cedarwood Japanese-style soaking tub was commissioned and built by Wiltshire-based Roundhouse Woodwork. When the bath is filled with hot water, the scent of cedarwood fills the air, cleaning and purifying the air and aiding in stress and skin issues.