A reflection of their lighting-led philosophies, we take an exclusive look at
VBO Australia and New Zealand director John Bechini speaks with est about the creative approach behind the newly designed Melbourne and Sydney showroom spaces and their recently opened LightLab installations. Join us as we illuminate the philosophy, process and design details that make these spaces exclusive to
In partnership with
The original maestro of light,
It was only natural when Viabizzuno’s Melbourne and Sydney showrooms required a complete design overhaul and relocation that the Viabizzuno team wanted to pay tribute to these fundamental lighting ideologies. Playing a vital role in the final design solutions, the showrooms follow Viabizzuno’s ‘Light Lab’ concept, whereby clients are encouraged to experience and play with lighting. “We want our visitors to see light as an essential ingredient to design – not only something utilitarian. We want them to discover how to use light to enhance their architecture, interior spaces and comfort within a space,” John Bechini explains.
Alongside John and his local team (who helped lead product placements and the technicalities of each space), the showrooms were designed by Mario Nanni himself. He designs all of the Viabizzuno spaces worldwide. Sydney’s new space is representative of its unique cultural character and showcases luxurious Travertine floors alongside a sleek black and stainless-steel kitchen which was installed to mirror the Milan flagship. Melbourne features industrial polished concrete floors, and both spaces exhibit gallery-esque white walls, allowing the lighting collections to become true luminaries.
“Walking into the showrooms, you are immersed in the decorative elements, featuring classics such as
The LightLab concept was designed to allow clients to play with light, see its effects, and understand how lighting can change a space, create mood, and transform how a person interacts within a space. “We’re finding that it’s not only designers and architects but also end-users who are placing more importance on lighting and want to understand through firsthand experiences its countless possibilities,” John says.
A fully immersive concept appealing to the senses, LightLab was designed by Mario Nanni, born from an ambition to continue experimenting and redefining the boundaries of what lighting is capable of. At both Australian Viabizzuno showrooms, visitors are encouraged to interact with light and experience it in a way that no other showroom allows visitors to do. “Our LightLab space is the perfect place to see the total impact of a particular light or build a light fitting such as our
Viabizzuno’s Melbourne and Sydney showroom spaces offer a world-class retail experience like no other, a tribute to their innovative work, ideals, Italian craftsmanship and poetry.
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