Be inspired by this innovative digital billboard campaign that reflects the shades of the sky in real time
It’s no secret that, when seeking ideas for colours to use in their homes, most Kiwis look out the window. Nature is a generous muse.
It’s also no secret that Aotearoa is a ‘four-seasons-in-one-day’ island which means the colours of our urban landscape are forever subtly altering. Dulux has brought this concept to life with a dynamic digital billboard campaign that echoes these chromatic shifts.
In locations around Auckland, Mount Maunganui, Wellington and Christchurch, the Dulux Colours of New Zealand LIVE billboards are putting on a show in real time. Early-morning risers might see the Dulux paint swatches on the billboard reflect the warm hues of the world waking up or the dusty greys of a passing thunderstorm. Later, passersby may notice a palette of ever-deepening blues grace the billboard as day moves into night. Updated every two minutes, the clever technology recreates some of nature’s best colour schemes.
Alongside this entertaining outdoor installation, Dulux has launched the ‘Find Your Dream Colour Scheme’ guide – a valuable resource that brings this inspiration home. If you’re looking for the perfect exterior paint colour, inspired by your neighbourhood or the places you love, this is your go-to guide.
Keep an eye out for the billboards the next time you’re out and about in your city. You might just find the vision you’ve been looking for.
The post Dulux paints the sky appeared first on homestyle magazine.
