From the co-founder of Australian furniture and homewares brand En Gold, Steffanie Ball, comes a new standard of luxury towels, YOLI. We sit down with Steffanie to learn about her approach to towel design and the importance of embracing our daily bathing rituals.
What inspired you to start YOLI?
Steffanie Ball: I’ve always had an obsession with plush, luxury towels. Before starting YOLI, I purchased so many different towels and was never able to find one that met my expectations. I wanted to feel a sense of luxury from the very first touch, I wanted elevated and curated unboxing, and I wanted the quality to last. So I took it upon myself to create a product that met these expectations.
This also came at a time when I was invested in my self-care at home; it was during lockdown, and I had a busy business and was taking care of two very young kids. So after a stressful day, I found myself craving the mindfulness and relaxation that came from my own bathing rituals, and I wanted a towel that embodied that.
Can you talk more about the importance of self-care and bathing rituals?
Steffanie Ball: I’ve created a step-by-step sensory guide based on my daily self-care and bathing rituals, designed to help you reset by slowing the mind, rejuvenating the body and calming the nervous system. It’s designed to work for you, whether a quick 10-minute shower in the morning or an hour soak in the bath at night.