Seven standout Sydney boutiques showcase how fashion and design continually overlap and enhance the other.
Fighting with Melbourne for the title of ‘Shopping Capital,’ the inner Sydney suburbs have unveiled a swathe of captivating new retail stores. In this Best of est, we waltz down Oxford Street, browse Bondi and venture across the harbour to Manly for the best-designed retail experiences that effortlessly translate fashion to interiors.
SIR the Label by Tamsin Johnson
Bondi, Sydney
Interior designer Tamsin Johnson’s recent revival of the SIR the Label flagship store, a highlight among Bondi Beach’s Gould St boutiques, pays homage to the brand’s evolution. Vintage pieces fuse with contemporary details that speak to the refined coastal aesthetic SIR the Label founders Nikki Campbell and Sophie Coote have established.
From the outside, steel windows conceal an interior that reflects the location’s relaxed lifestyle. Rippled glass blocks create different zones in the store, designed to gleam like the ocean under the Bondi sun. Curvaceous features create a softness that mimics the clothing, as seen in the teal ovals dotted across the floor, sculptural furniture and doorways. Complete with stone sculptures, silver accents, and a deep leather
Coco and Lola by Esoteriko
Manly, Sydney
With a focus on how materials and textures tell a story,
The space is brought to life by an array of bespoke details such as paper mache hanging mirrors,
Calibre by SJB Interiors
Bondi, Sydney
Iconic menswear brand Calibre enlisted
SJB uses light as a function, rather than a feature, as a device to highlight the garments – much like a piece of art. Railings are subtle and unobtrusive, and concrete walls create a soft backdrop to the minimalist design. Glass, stone and laminate display units showcase leather goods while rich tribal patterning and colours are explored in the dressing area.
“The introduction of some of the masculine furnishings including eclectic handwoven tribal rugs added a layer of texture and richness over the monochromatic design approach…”
– Andrew Parr, SJB
Autore Moda by Alex Morrison
Double Bay, Sydney
Interior designer Alex Morrison was tasked with designing a unique take on the typical jewellery store design for Autore Moda. The jewellery brand embodies the lustre and elegance of the South Sea Pearl, a signature of their pieces that’s captured in the store’s velvet smooth textures. Going one step further, the boutique’s soft pink tones and curved details aim to change the traditional narrative of pearl jewellery.
Autore Moda’s focal point is the alcove that mimics the inside of a pearl’s shell. Taking inspiration from the Proper Hotel in Santa Monica designed by Kelly Wearstler, the custom velvet banquette invites visitors to take the time to browse and lounge. Similar to those
Camilla + Marc by Akin Atelier
Bondi, Sydney
The boutique’s captivating material palette pays homage to the fashion label’s defining aesthetic, from the classic herringbone flooring to the European-inspired
Lucy Folk by Tamsin Johnson
Paddington
Tamsin Johnson’s interiors for Lucy Folk celebrate the fashion and accessories brand’s eclectic, antipodean aesthetic inspired by the
A long-time friend of namesake founder Lucy Folk,
Above the Clouds by Pattern Studio
Surry Hills
Known for their portfolio of unique retail spaces, Pattern Studio is fascinated with the exchanges between people and place. This passion shines through the design of Above the Clouds, on a prominent corner site in Surry Hills. The high-end streetwear brand exhibits a range of different clothing genres. As a result, it was important for the design studio to establish a space that’s both celebratory of the brand’s growth and inclusive of the different styles found within.
The firm describes the space’s material palette as a “juxtaposition of the hyper-industrial with the playful” with polished concrete floors and scaffolding meeting butter yellow and soft blue hues. Downstairs, iconic
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