There’s no house style at Holloway Li, the interior architecture studio founded by Alex Holloway and Na Li. Rather, the London practice imbues its blockbuster projects with “set-piece moments.” Much as in theatre design, these architectural components and furnishings make all the difference in driving home a clear, holistic concept. It comes as no surprise, then, that when outfitting British entertainment company Broadwick Live’s massive London HQ, Holloway Li introduced a refined, monolithic aesthetic not dissimilar to the one found at the electronic music and arts promoter’s popular post-industrial clubs, including Printworks and the newly opened Drumsheds in the former Ikea Tottenham.
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