Massproductions | Now Available from Simon James Design
In 1999 two designers, Englishman Chris Martin and Swede Magnus Elebäck, met and started working together as consultants in the furniture industry. Continuing to work side by side for the next decade, they went on to launch their ownfurniture company Massproductions in 2009. Developing high quality, tactile furniture, the award-winning Stockholm based design brand is now available in NZ from Simon James Design.
With a shared neo-modernist vision of functional, elegant design, the Massproductions founders decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realise their vision, they assumed control of the entire production chain – manufacturing, sales and marketing. This pioneering approach has paid off handsomely, not only in design clarity, but also in distinguished awards, renowned clients and representation.
“Our knowledge and passion is in mass production, hence the name. Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership. You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article” – Chris Martin.
I’ve picked out a few of my favourite pieces from the collection, starting with the elegant Crown Easy Chair, pictured above and below. Elegant yet also playful, the unique design features an open back with fully upholstered side panels, giving a sense of volume despite the chairs low weight. Available with or without castors, in a range of beautiful fabrics, the chair provides a stylish and dignified sitting experience regardless of the location in which they are placed.
Massproductions have several stunning sofa collections, all available from Simon James Design. With soft, appealing curves, the beautiful Dandy Sofa is designed to sit freely within a room, creating interesting areas and flowing pathways around it.
The Mega Sofa features thin steel tube side panels which enclose, lift and plump the cushions all at the same time. A design that results in superb comfort, it also creates a beautiful sculptural expression. Available in a range of fabrics, I particularly love these earthy beige and dark green hues.
Just a small selection of the Massproductions furniture collection which also includes stools, tables and their award-winning Tio range,visit Simon James Design to see all that’s on offer. And for more insight into the Massproductions brand, check out this interview with its founders.