A new Silestone Loft collection inspired by industrial design
I recently attended a webinar by Cosentino, a webinar that I thought was really well organised, visual attractive and informative. Although I missed the real connection with people, and the drinks and the bites that normally comes along. Cosentino is a Spanish brand after all and I always felt really welcome and got to experience their hospitality from New York to Madrid and my own city of Amsterdam, not to forget their Dutch headquarter where I selected my own countertop!
This last week Silestone introduced Loft a new collection with five colours inspired by industrial design: Camden, Poblenou, Seaport, Nolita and Corktown. The name of each color represents an iconic neighbourhood with its own distinct history and industrial style. This style originally dates from the mid-1920s when abandoned factories, large workshops, and warehouses in various New York neighbourhoods were converted into homes and loft apartments. All presented in beautiful videos that reflect the atmosphere of the neighbourhood.
Silestone HybriQ +
One of the important new features of Silestone® Loft is the use of the new, innovative and exclusive HybriQ + technology. HybriQ + is a qualitative advance in the evolution of the Silestone® brand. It is a new production process characterized by the company’s commitment to the environment, the circular economy and sustainable management. Read more about the new colours and HybriQ + at Silestone
Camden! A neighbourhood I visited frequently twenty years ago to see different bands, shop and eat at Camden market and high street and meet friends at the pub in front of the always closed Camden subway station. Punks and goths hanging on the bridge, I loved the laid back alternative atmosphere.
Silestino Camden is inspired by this neighbourhood. Authentic steel tones and the natural wear and tear of homes inspired Camden. A soft, delicate and consistent gray, with a fine grain and subtle white veins. Silestone Camden is cement gray. It is a versatile, adaptable color that can be easily incorporated into any interior thanks to its homogeneity.
Silestone Poblenou is inspired by the epicenter of the industrial revolution in Barcelona. One of the most modern and creative areas of today. Poblenou has combined a Mediterranean warmth with an industrial appearance. It’s cosmopolitan, yet suburban. It is family-friendly and multicultural.
The old industrial buildings have been transformed into fantastic lofts, surrounded by art galleries, bars and businesses. Its essence has inspired Silestone® to Poblenou. A warm shade of gray with subtle veins on a sandy background, providing clarity and a soothing finish and familiar atmosphere.
Silestone Seaport reminds us of the small coastal neighbourhood of southeast Manhattan, where the past coexists peacefully with the harbor area, restaurants and shops. Worn bricks, concrete and characteristic harbor wood form a range that inspired this Silestone colour. Thanks to the effect of these shades, Silestone Seaport is very similar to dark, worn cement and its striking white tones blend perfectly with the background. Simply a breathtaking color.
Silestone Nolita is another New York inspired creation. In particular because it is inspired by a neighbourhood that was avant-garde before it was named Nolita (North of Little Italy). In the mid-1990s, Nolita found its personality and architectural identity that gave it such a unique and distinctive character.
The streets are authentic and wild, very different from the surrounding neighbourhoods. With this historical background, Silestone Nolita was created, the white shade in the Silestone Loft collection. Nolita is cool and industrial. Mixed with whites and light grays, it creates an elegant, fine line, free from strong contrasts.
Silestone Corktown is inspired by the light and shadow of a Detroit neighborhood created amidst steam and the sound of engines. Corktown was successful and prosperous until depression and decline crept in and took over. Despite this setback, a few decades ago it regenerates an interesting and intellectual old style with a renewed beauty.
A stroll through the streets or a glimpse of Michigan’s iconic Central Station is all it takes to recognize its historic industrial splendor. This has inspired Silestone Corktown, the most intense, solid and deep black in the Silestone® Loft collection. The dark background combines beautifully with intense brown accents and an extra matte finish. Silestone Corktown is reminiscent of worn materials that have passed through time. Character and elegance united in color.