Back in October last year I introduced you to Danish company YUME, the world’s first one-stop destination for sustainable furniture, home accessories and lifestyle products. Following on from their global online launch they opened the doors to their concept store in December with a continued vision of bridging sustainability and design through innovative partnerships and support for sustainable endeavours. Located in Copenhagen’s first sustainable neighbourhood Nordhavn, the store was recently nominated for ‘Best New Store in Copenhagen’, by the leading Danish media, AOK.
YUME, meaning “dream” in Japanese was founded by Anja Holm and Marie Engberg through a shared vision to change the world into a more sustainable place for future generations. The carefully curated collection fuses Marie and Anja’s love for the Scandinavian design heritage with products featuring eclectic style from Africa and The Far East. Some of my favourite pieces shown here in the showroom are the Nomad chair by We Do Wood, the vibrant green Tamegroute ceramics, and the amazing selection of Wall Art including the sculptural Imago Mirror Object. The Vintage Berber Rugs are also incredible!
The stunning showroom exemplifies sustainable design with every detail, from its lighting, furnishings and décor to the paint on its walls. The beautiful showroom counter above is made from recycled yoghurt pots and the huge round window was sourced by Marie from a closed down school in Copenhagen. So striking, I can’t help but notice its resemblance to the YUME logo. What an incredible find! The store is a true reflection of the YUME aesthetic which is defined by clean subtle lines, a warm feel and bold colours.
All YUME products support UN Sustainable Development goals, and many are produced by artisans who are using their craft to lift themselves out of poverty. The YUME store therefore offers a most fitting environment for discussions on sustainable, positively impactful business practices, and the YUME team hopes to become a hub for sustainable design.
Another important initiative (in case you missed my last post) and the ‘YUME promise’ is that the company donates 10% of its proceeds to local artisans around the world, with the ultimate goal of supporting the development of new products that can be sold online and in-store. This not only fosters local artisans’ ability to create, but also provides them with an opportunity to sell their pieces and make a living.
For the YUME concept store address and opening hours, take a look here.