Leading timber brand
Spanning 160 square metres, the showroom was to not only display more than 50 products but to allow clients the space to touch, feel and experience the timber.
Making the most of the building’s heritage character, high ceilings and soaring steel-framed windows, the team have created an awe-inspiring showroom room filled with custom designs that will not only attract customers but set an industry benchmark. With functionality of the space, particularly for customer interaction, being paramount, a number of custom-made fittings and fixtures were designed to display the diversity and scope of the products. Mim Design’s team incorporated large sliding panels and applied the product to bulk heads highlighting varied detailing outcomes. Curved panels and organic steps that lead to pivoting panels allow customers to move around the product, seeing the variety of colours and applications and how they can be used.
Inspired by the concept of “cut logs”, the team wanted to illustrate the product’s rich and natural origins, allowing staff to proudly use their surroundings as a reference when selling the product. A theme that is carried through the space via the curved nature of the stairs and oversized log tables that guide people through the showroom, it has also resulted in the creation of pod-like spaces from which architects and clients can seek privacy or work from.
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Images courtesy of Mim Design