So, naturally, those of us residing on the East Coast couldn’t have been more excited when Jayson Home announced an NYC pop-up in Soho, slated to run through June 2017. The vibe is wonderfully kitschy, with pops of color intertwined with more modern, classic finds.
Case in point? A beige sofa comes alive with colorful patterned throws in one area, while another section boasts vintage rugs placed next to a
Kirk explains, “Ultimately it’s all about the mix. We love beautiful old things and well-made new things that will just get better with time. This classic Soho space really showcases all those pretty pieces so well, because we group items into loose stories— think entertaining, bath, a vintage rug den, and even a little flower shop. It lets people wander and find what most draws their own eye.”
CS:I think if there is a common thread in our brand, it’s a healthy respect for individual authenticity. We don’t sell room sets, and we are definitely not afraid to mash up all kinds of styles. We bring in things that we love, with the confidence that our oh-so-savvy customers will know exactly what to do with them—even if it’s something like a vintage sectional in a fabric that’s not ‘for everyone.’
DK: I think we’ve looked at every space south of 23rd street over the last year alone, so I guess we’re tough customers! But we fell in love with this charming cobblestone stretch of Greene Street, and the space itself checked all our boxes.
CS: It was perfect—high ceilings and a really pretty cast iron façade. And the skylights at the back of the store offer a lovely, glowy light quality all day long.
DK: The vintage French birdcage with the little family of finches we adopted is pretty sweet. And it’s a simple one, but painting everything white in the lower level—floors, columns, and all—was a dramatic transformation. It’s the perfect backdrop for our sublime hand-picked collection of vintage rugs.
CS: As with all that we do, we tried to create a multi-sensory experience—one that transports our customers a bit—but not so much that they can’t see our merchandise fitting into their own little world.
DK:We went on a long buying trip to France and Spain this summer and found such good vintage chairs, so I love that we have spots for all of them in the store. The
CS: And I think our selection of
Jayson Home’s New York pop-up is now open seven days a week, from 11am to 7pm, at 138 Greene Street in Soho—and they’re offering a 20 percent off Black Friday deal.