There’s no denying the internet has completely changed the way we shop, especially where fashion is concerned. Increasingly time-poor, being able to stock up on everything from party dresses to new jeans from the comfort of your sofa, seat on the train or gym mat—where, let’s face it, we spend more time scrolling than crunching—is both a blessing and a curse. Convenient it may be but, at the same time, we often miss the rush of finding something fabulous and making a real life purchase. 

Call us behind the times, but the mere thought of picking up all the essentials—and then some credible wardrobe options to boot—in one fell swoop from a supermarket is frightful. Enough to make a stylist come out in hives. That is, until we started noticing friends and colleagues turning up in great knitwear or smart outerwear, proclaiming said purchase was Tu at Sainsbury’s or George at ASDA and that we didn’t know what we were missing…



No jumper is more timeless than a cream cable knit—buy it oversized so the silhouette looks cooler. And remember that many affordable jumpers do not have a high wool content, which often means they won’t last quite as long, be as sustainable, or be as thorough an insulator.
There’s still time to get in on the corduroy trend. M&S cut a flattering trouser and size them sensibly (unlike, say, Zara where you’re suddenly 10 sizes bigger). Best to opt for their more fashion-forward styles.
This will look so chic worn with burgundy boots. It’s so hard to tell the different between expensive- and cheap-looking animal prints, that you can often get away with affordable versions.
These cute heart earrings look way more expensive than they actually are.
These strides will work just as well for the office as they will for drinks with the girls. With many brands within this realm, there are often lots of sizing options. For example, these go from a 6 up to a 24.
Cord is a fabric that often looks more luxe and expensive than it is. Wear this skirt with a white cotton blouse, sheer black tights and heeled boots. 
Look at for the brand’s higher price point collections, such as Tu’s Premium offering—the difference in price is really reflected in the design and quality. For example, this seemingly classic trench has had a cute overhaul with the addition of floral embroidery.
M&S is a great place to stock up on modest, affordable dresses—and we’ve seen this sunny style on countless influencers. 
Affordable, good-looking faux fur has really jumped up a notch this year—which means high street brands are able to create pretty authentically fluffy items like this. Wear this cropped faux fur jacket with your favourite straight-leg jeans and loafers. 
I’d say it’s better to buy the kind of bags you don’t use everyday from the high street, and put your money towards a decent leather bag for everyday-wear—something that you won’t come across in every supermarket store. So for the moment a party bag update is a good idea, and in particular, cylindrical bags were all over the catwalk. 
These will look the office part worn with a grey long-sleeve top. I often find that cheaper brands cut culottes shorter than you’d ideally want—so it may be a good idea to try a size up and belt them tighter.
Give this skirt an after dark overhaul with a black camisole and platform heels. 
This will look impossibly chic paired with woollen wide leg trousers. 
Handkerchief hems are flattering on all body types. On many supermarket websites you can read customer reviews for products, but you’ll often find 
This chic dress comes in camel and black, too. 
A checked coat is an easy way to give every look a bright overhaul, and the trend comes back every single winter.
Just add your favourite little black dress. 
Off-duty, relaxed staples make up a big part of many a supermarket fashion retailer’s offering—this hooded cardigan is a prime example of something that still feels elevated.
The belted waist will help add definition to your frame, and we know girls who really rate the denim in Sainsbury’s.
This oatmeal coat will go with everything you own. 

See? We told you supermarket fashion brands had upped the ante. Now, let’s take a look at the best ankle boots for every budget… 

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