There are many reasons why people choose to invest in high-quality, long-lasting garments, but regardless of this, the fast fashion industry has grown exponentially over recent years. Before the COVID-19 pandemic swept the world, it was easier than ever to buy a £1 bikini form a high street store, or order clothes online that had been crafted using cheap, man-made fibre and exploitive labour. However, many major fast-fashion brands rely on worldwide supply chains and therefore the global pandemic, paired with changing attitudes towards fast-fashion, are likely to spell disaster for the industry. So, what’s the alternative? Sustainable fashion that champions quality over quantity is already seeing a resurgence, and thanks to economic factors, environmental fears, and human rights activism, high-quality heritage brands are likely to define to future of fashion. Let’s take a closer look at where fast fashion made some wrong turns, and why sustainable and high-quality garments are more important than ever.
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