We’ve Just Launched a Skincare Brand and Everything Is Under £20
There’s nothing I love more than the launch of a shiny new beauty brand. From learning about the company’s ethos to trying the products themselves, there’s something about discovering new formulas and ingredient combinations that indulges my inner beauty nerd. So, when I first heard that the Who What Wear team in the U.S. were busy working on a new sister brand—and a skincare brand at that—it was like all my beauty editor dreams had come at once.
Created to combat the fact that about 61% of the skincare products that we purchase go mainly unused, Versed is a clean, results-driven skincare line of 19 skincare basics that all come in at under £20. And, trust me, these products are seriously good.
So, what sets Versed apart from other skincare brands on the market? First up, everything is clean, vegan, cruelty-free and free from added colours, fragrances and nasties like sulphates, parabens, silicones and more. Secondly, it’s affordable—and, despite every product coming in at under £20, all of the formulas genuinely work. Thirdly, every ingredient used is included at a level that will actually make a difference to your skin. Finally, Versed is focused in ethical practices and low-waste packaging so you can feel good inside about using them—and your skin will look great on the outside.
If you’re not sure where to start with your skincare routine then Versed have put together a handy skin decoder. Just answer a few quick questions about yourself and you’ll be recommended the products that will work best for you. It couldn’t be easier.
Keep scrolling to meet Versed and shop your new skincare favourites.