When it comes to which micro-influencers and brands you should be following on Instagram (you know, for outfit inspiration and a stylish feed), the Who What Wear team always has you covered. But beyond style, we’re beginning to notice that a growing lineup of fashion girls out there who are leading the way when it comes to hair and makeup, too. Keep scrolling to see the 10 Instagrammers to follow for your daily dose of beauty.

Why you should follow her: She always does down-to-earth beauty looks with a playful edge. Think bold lipsticks paired with statement earrings or glitter eye shadow worn with fresh sneakers. Follow: @asos_lesley
Slicked-back hair, deep plum lipstick and some seriously sparkly earrings equal grown-up glamour. 
Wear a glittery eye with glossy lips and sheer skin for a modern take.
Why you should follow her: Lucy is the maestro of looking effortless with both her relaxed fashion choices and simple hair and makeup ideas. Follow: @lucywilliams02
Red lips + mussed-up hair = the London look.
Lucy always balances out eveningwear with a more casual makeup vibe.
Why you should follow her: Fringe inspo. We come back to Alyssa time and again for her bob and equally natty fringe. Whether worn loose and wild or fastened with clips, she has strong hair (and fashion) game. Follow: @alyssainthecity
Nothing could be glowier than highlighter, a golden hairclip and a bright-white top. 
Prepare for hair accessory envy.
Why you should follow her: She has the glowiest skin ever. Letting her outfits do the talking, Nnenna keeps her makeup simple by letting that highlighter and her beautiful face steal the show. Follow: @nnennaechem
Applying just the subtlest wash of colour on your eyelids creates a polished look with skin taking centre stage.
Gloss is everything. Apply liberally to lips for a stylish contrast with more industrial fabrics like denim.
Why you should follow her: Proving that it isn’t just for date night, Ada rocks a scarlet pout with every outfit as her signature beauty look. Follow: @ada_oguntodu
Dress down a red lip, pearls and a tailored suit with trainers.
A bold lip looks beautiful worn with oversized winter layers.
Why you should follow her: Megan always brings out the colour (think green nails, blue eye shadow and red-on-red outfits). Megan takes a kaleidoscopic approach to beauty and fashion—inspiring all of us to step outside our neutral safety net. Follow: @meganellaby
A green mani pops against the neutral tones of this outfit.
We’re starry eyed for this red-and-pink knit and makeup look.
Why you should follow her: Chic Spanish-girl vibes. And the best hair clips. Follow: @maria_bernad
Trace a classic feline flick with a line of coloured eye shadow for a relaxed yet statement makeup look.
Pearls are always appropriate.
Why you should follow her: Cool-girl makeup and hair accessories. For a more-is-more approach to beauty, look to Marianne for unexpected eye shadow shades, mix-and-match manis and eclectic hair slides. Follow: @marianne_theodorsen
Indulge your inner maximalist by layering hair slides over simple, scraped-back hair.
Whoever said you had to stick to one nail colour?
Why you should follow her: Char pushes the beauty boundaries. Monochromatic eye shadow in primary colours and bleached brows pop against bare nails and simple skin for a truly editorial approach to makeup. Follow: @ellessechar
Taking the cut crease trend even further, bring the colour up towards your brows for a fun twist on eyeliner.
Berry hues aren’t just for lips. They look beautiful on the eyelids too.
Why you should follow her: Joyful makeup that plays with colour for truly fun looks. Oh, and puppies. Follow: @emmabreschi
There’s no risk of this bubblegum-pink lipstick looking tween when paired with a thick slick of eyeliner.
Immediately adding frosted blue eye shadow to our wish list.

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