Text description provided by the architects. The VoipVoice project, born in the Empoli manufacturing region of the Florentine countryside, is part of a research program which aims to reactivate industrial areas that saw in 2008 a hole in the construction process due to the building industry crisis. The VoipVoice project introduces a significative element, innovative and compatible with the state of the places where the new activity is inserted.
The most relevant project points: 1.- To break the boundary between private and public space by opening the front area of the building to create a new connection with the “city”. 2.- The use of an expanded metal on the facade filter without hiding the organization marketing and research work of the company 3.- To recall metaphorically the digital network focused on the VoipVoice’s business and the contemporary society’s engine, by using the same material on the façade;
4.- To create views over the surrounding hills and landscape; 5.- To research innovation as innovative are the VoipVoice’s activities: marketing, communication, and network services. 6.- To create a perfect link between light, materials, and shadows so that it can produce above all, in the people who use the workspace, positive feelings, wonder and amazement.