If you have even the slightest interest in fashion, you’ve probably heard of
Abloh developed a fictitious teenage character from the year 2019 (‘Past/Present’) and took them through to 2035 (‘Tomorrow’), exploring how design can bridge the past with the future. For the first part of the installation, he dipped into the Vitra archives and curated a collection of classic pieces that resemble the feeling of memories through a dream-like filter. The second section looks to the future and visualizes how the character might be living in the year 2035. “The teenager has become a creative “doer” who transforms his memories and experiences, all of the cultural and social influences, into his own products, thereby finding a personal field of activity,” says Nora Fehlbaum, CEO of Vitra.
TWENTYTHIRTYFIVE is open to the public until July 31, 2019 on the Vitra Campus and then it moves to the brand new Vitra showroom in New York City.
Fascinated with Jean Prouvé’s designs, Abloh designed a spin-off collection,
Lifestyle photos by Joshua Osborne.
Product photos by Marc Eggimann.
Installation photos by Julien Lanoo.