Photo by Ryan Daly
In our weekly
At Shop La Flor, Yadira stocks a rotating, high-low mix of ‘90s denim, graphic ‘80s T-shirts, frilly ‘50s dresses, and one-of-a-kind accessories. In her everyday life (and her chic listing photos), she skillfully blends patterns, colors, fabrics, and decades to build fresh looks, which she hopes will inspire her customers to do the same. “I want to encourage people to create their own style,” explains Yadira. “Anyone can wear vintage! It’s all about finding what works best for you.” And thanks to Yadira’s expert curation, unearthing those elusive, know-them-when-you-see-them, must-have pieces is easier than ever.
Read on to find out Yadira’s top tips for buying vintage denim online, and
How did you get started selling vintage?
Thrifting and secondhand clothing has been a part of my life since I was a kid. I have an aunt who was like my grandmother, and I’d wake up early on weekends to help her sell things at swap meets. I’ve always been really into 1950s dresses, but a few years ago, I fell in love with
Where do you find the pieces for your shop?
I have a full-time job, but I go to thrift stores or estate sales every day on my lunch break. During the weekend, I’m always at a flea market or swap meet, looking for things for myself or my shop. I have a pretty good idea of what I like and what I’m looking for, so it’s easy for me to sort through things. I’m forever on the hunt, in search of something special.
What’s the first thing you’re attracted to when you’re looking for
Definitely fabrics, patterns, and color in general. Some of my favorite pieces are ‘50s dresses with a novelty print border. I love a good
What draws you to ‘90s fashion in particular?
I love the simplicity. Clothes from the ‘90s are less delicate than older pieces, and they’re so easy to wear on a daily basis, whether it’s for work, a dinner out, or to a party. You can pair some nice ‘90s 501 Levi’s with a basic white top and that’s your weekend outfit. Or, you can dress the jeans up with a silk blouse and feel put together for work.
What’s your ideal pair of jeans?
Definitely my 501s! They’re so classic and so in right now. I also love a good pair of ‘70s bell bottoms. Both styles are so cool and they fit really well on different body types. Plus, they have a bit of an edge, but you can wear them every day and not feel like you’re wearing a costume.
What are your top tips for buying
Every brand has a different size guide, so I definitely recommend using a similar pair of jeans that you already own as a comparison. Lay them flat on the table or floor, take a measuring tape, and measure the waist, hips, and the rise from the crotch to the waistband. Keep in mind that your size may also fluctuate depending on whether the rise is higher or lower. I always list the size that’s given on the pair of jeans and then add an estimated size in the description. I also give exact measurements.
How do you approach styling vintage with modern summer pieces?
For summer, my go-to
What role does sustainability play for you as a vintage seller?
Have you ever fallen in love with a piece you intended to sell?
It does happen! Vintage is one-of-a-kind, and that can make it difficult to part with certain things, but I always remind myself that there’s someone out there looking for that pair of Levi’s or that dress—someone who would love them and get more use of them. It’s such a special moment when I find a piece that I know is going to sell and have a forever home.
Follow Shop La Flor on
Studio and process photos by Ryan Daly, listing photos by Albert Lopez.
Sharon Steel is a writer and editor living in New York City. Her heroes are Jane Austen, Carson McCullers, Lindsay Weir, Shirley Jackson, Lillian Ross, and the renegade crew of the spaceship Serenity. Read more of her work at sharoncsteel.com.