But up until now, the TaskRabbit feature was only available in-store at select Ikea branches in California—namely, Emeryville and East Palo Alto. Instead, previously, Ikea customers could hire a “tasker” via the TaskRabbit app and specially request “Ikea Assembly,” thanks to the brand partnership.
However, as of today, the efficient assembly service has expanded in a major way. It’s available online in select markets, and in six Ikea stores across the US. The rollout has included parts of New York and New Jersey, as well as San Francisco. But that’s just the beginning: Ikea has reported that additional stores will add the service in 2018, including locations like Los Angeles, Miami, Houston, Boston, and Washington DC.
How does it work? Customers will have the option to book a worker through an Ikea employee in-store, once they have purchased the products. During this process, they will receive a quote on how much their product will cost to assemble, and go home knowing their brand new furniture won’t sit in a box for a week, but be set up almost immediately.
Moreover, Ikea has gone ahead and updated its
Before the acquisition of TaskRabbit, certain US Ikea stores provided independent workers to assemble goods—but the soon-to-be national rollout will exponentially increase the assembly option. And as for the price of convenience? Much like Ikea’s existing
This deal is one of Ikea’s first steps toward expanding outside of the home goods market and getting deeper into the tech world—likely trying to join the ranks of Amazon, which recently decided to try its hand at
“The purchase of TaskRabbit was fueled by Ikea’s need to bolster its digital customer service capabilities to better compete with rivals like Amazon, which has stepped up its home goods and installation offerings,” Recode reports. “The purchase is Ikea’s first step into the on-demand platform space.” The brand has also recently launched an
While it’s unknown how much Ikea paid for the startup—which itself
Originally published September 2017. Updated with new information March 2018.
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