Although it was launched way back in 1930, Elizabeth Arden’s Eight Hour Cream remains a must-have beauty product amongst makeup artists, celebrities and stylish women alike. The packaging might have changed over the years, with limited-edition releases continuing to go down a storm with Arden devotees, but there’s no doubt that this apricot-coloured balm remains continually popular. In fact, a tube is sold every 30 seconds worldwide. So after almost 90 years in existence, what exactly has enabled this unassuming product to stand the test of time?

A colourful update on the classic balm from muralist James Goldcrown.
Launched in 2015, this viscous take on the cult balm intensely hydrates your face, body and hair—making for serious amounts glow.
Formulated specifically for lips, this handbag-friendly stick boasts the same ingredients as the classic Eight Hour Cream. Apply to cheekbones for a subtle, on-the-go highlight.
The one beauty secret that all fashion girls swear by is SPF. This one launched in 2011 and contains the same skin-soothing benefits of the original balm alongside SPF 50 for UV protection.
An undone approach to wearing colour, apply this balm directly to your lips and blend out the edges with your finger for a lived-in look with all-day nourishment.

Next up, this top is over 200 years old and it’s still in everyone’s wardrobe.

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