This Balm Is Almost 90 Years Old, and Everyone I Know Still Loves It
Although it was launched way back in 1930, Elizabeth Arden’s Eight Hour Cream remains a must-have beauty product amongst makeup artists, celebrities and stylish women alike. The packaging might have changed over the years, with limited-edition releases continuing to go down a storm with Arden devotees, but there’s no doubt that this apricot-coloured balm remains continually popular. In fact, a tube is sold every 30 seconds worldwide. So after almost 90 years in existence, what exactly has enabled this unassuming product to stand the test of time?