Inspired by BIG’s “will to find new solutions for environmental, social, economic and technological problems”, artist Giuseppe Gallo has designed these 9 posters that evaluate BIG’s unique use of syntax.
More on syntax in architecture and how you can get your own copies of the posters after the break.
Gallo references American philosopher Charles Morris and his study of semiotics and its three different fields: semantics, pragmatics and syntax. Semantics being the study of a particular “system of signs” – or perhaps in this case “forms”, pragmatics being the influence of those “forms” on those influenced by it, and syntax being the study of the relationship between “forms”. The shift in architectural practice to more digital tools has changed the syntax and delivery of design, thus creating a new process of form generation.