The World’s Smallest McDonald’s Is For the Bees

While the restaurant’s concept is strong, Michael Pollen wrote a stinging review.

The mini McDonald's is painstakingly crafted down to the smallest detail.

To celebrate World Bee Day, McDonald’s has opened its smallest restaurant in the world. Dubbed the “McHive,” the minuscule building is located in Sweden, and it was handcrafted by a local woodworker. Featuring drive-through windows, outdoor dining areas, and tiny golden arches on the roof, the eatery—which is a fully functional beehive inside—heralds a new initiative by the fast-food chain to preserve pollinators.

Known as the McHive, the mini McDonald's is designed to raise awareness for the plight of bees. The insects have been facing a significant decline in recent years.

Known as the McHive, the mini McDonald’s is designed to raise awareness for the plight of bees. The insects have been facing a significant decline in recent years.

Photo courtesy of NORDDDB

Creative agency NORDDDB produced the tiny beehive. They say: “More franchisees around the country are joining the cause, and have also started replacing the grass around their restaurants with flowers and plants that are important for the well-being of wild bees.”

The McHive was handcrafted by a local woodworker.

The McHive was handcrafted by a local woodworker.

Photo courtesy of NORDDDB

McDonald’s commissioned the McHive to spread the word about its restaurants in Sweden, which are working to save the bees by installing rooftop hives. So far, five restaurants have installed beehives, and the company hopes to encourage more to follow suit.

The McHive is a fully functioning beehive with enough room for thousands of bees to work their magic.

The McHive is a fully functioning beehive with enough room for thousands of bees to work their magic.

Photo courtesy of NORDDDB

See the full story on Dwell.com: The World’s Smallest McDonald’s Is For the Bees
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