Infiltrating the world of It bags is no small feat, especially when you’re going up against arm candy heavyweights deeply rooted in fashion history (think the likes of Chanel, Gucci and Chloé). Which is precisely what makes the accomplishments of this particular brand all the more impressive.

It may have been born 2015, but 2018 has certainly served as Los Angeles–based cool label Staud’s breakout year. Having won over the Insta-set with its Bissett bag (a structured bucket with a minimal silhouette and chic top-handle), Staud went on to create a plethora of perfect handbag iterations, most of which have gone on to achieve the same cult status. So much so, Staud is officially one of the most searched-for bag brands of the year—an accolade it so deserves.

Next: Love discovering new fashion brands? Acquaint yourself with these dress labels now before they hit the big time…

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