I first caught wind of The Ode To back in February and shared a little bit about them in this New + Noted post. Officially launched online this week, I’ve since been in touch with co-founder Helena Carlberg and have found out a lot more about the new art concept to share with you. A tribute to artistry, strong women and great aesthetics, An Ode To sells limited edition prints and one-of-a-kind art objects, mainly created by women.
Both artists and artworks are selected by founders Anna Lukins and Helena Carlberg, who hope to create a place for those who seek special and creative artworks that few others have. Launching with a pop-up running from April 19th to the 22nd at the & Other Stories store in Stockholm, Sweden, this collaboration is very fitting in that Helena was actually part of the founding team at & Other Stories. Some of the artists they have on board have also worked with the fashion brand. They include designer Fredrik Forsberg who designed the & Other Stories’ logo, photographer Patricia Reyes and interior designer Joakim Nyström.
Collectively Anna and Helena have a vast experience in fashion and communication. They are excited to be bringing the forward-thinking mentality, energy and encouragement of personal style that can be seen in fashion, into the world of interior and design.
The Ode To means tribute – a tribute to great artistry and design, and in this case to female artistry in particular. The Ode To mainly work with female creatives to counterweight the imbalance that exists within the design and art world. Women are overrepresented at art schools, as creative practitioners and customers, and yet male artists are heard, awarded and payed more. The Ode To always choose to work with creatives whose artistry they admire, both male and female, but they will also go the extra mile to give a women a platform for their creativity. “Equality is a passion of ours, so it was natural to let the female dimension flow through the brand”, says co-founder Helena Carlberg.
All prints will be available in limited editions of 100, and there are also entirely unique handmade pieces. As a huge fan of artist Kristiina Haataja I was excited to see her beautiful sculptures in clay and metal. Another key focus of An Ode To will be to provide affordable options. Helena and Anna want to make it possible for people to express their personal style in their homes with beautiful artworks. These styled images certainly inspire!
Not yet shipping to Australia and NZ, there is a connection in that Helena visits her sister who lives in Melbourne from time to time! I am hopeful!