In an effort to expand its visual search feature, Pinterest just rolled out a new extension available on Chrome browsers that will allow users to select an image online and see related items on the same page. The idea behind this new tool is that you can now essentially browse Pinterest without ever having to leave the website you were on.
“With visual discovery now available across the web, out in the world, and throughout Pinterest, really anything you see can be a starting point for a search. We hope all these new tools help you discover even more ideas you love,” says Pinterest front-end engineer Kent Brewster.
Here’s how the new feature works: after you install Pinterest’s browser extension in Chrome, you simply hover over an image on any website and click the magnifying glass icon to start your visual search. You’ll see similar images already catalogued on Pinterest for you to browse.
In other words, if you’re a big online shopper, this tool is going to be your new best friend. Found a must-have item online that’s a little out of your price range? You can use the web visual search extension to browse similar styles at varied prices without ever leaving the webpage.
For now, this feature is for Chrome only. Users worldwide can download the Pinterest browser button