Amazon Go is a fully-stocked grocery store that, at first glance, looks and functions like a regular supermarket. The
But the main difference between Amazon Go and a regular supermarket is the payment model. The storefront allows shoppers to pass through and add items to their bags, and then walk out of the store without so much as opening their wallets—a practice colloquially known as “shoplifting,” but one that Amazon is calling “the future.”
“We asked ourselves: What if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they wanted and go?” reads the
Evidently, the answer is yes—and it’s all thanks to the Amazon Go app. After downloading the app and syncing it with your Amazon account and payment info, all you have to do is use the app to enter the store. Amazon’s “Just Walk Out” technology (the retailer is nothing if not succinct) lets you browse around and leave without any form of check out: The app automatically detects what products you’re pulling from shelves, and will send you a receipt after you leave the store.
Sound confusing? Amazon’s explanatory video provides a better look at exactly how this new retail model works.
Plus, this means less standing in line waiting for the person in front of you to sort out his or her coupons… which is always a positive.
This story was originally published in December 2016. It was updated with new information on January 22, 2018.
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