Two Iran-born brothers—each running multidisciplinary studios, 5,000 miles apart—discuss the similarities and differences in designing like a Feiz.

Designer Khodi Feiz (left) and his younger brother, Reza (right), congregate with their families every summer, usually in Europe. This year, Khodi prefaced a California road trip with his brood with a visit to Reza’s home and studio in Los Angeles.

Designers Khodi Feiz and Reza Feiz live and work in two far-flung cities—a great distance from their birthplace in Tehran. Khodi’s Feiz Design Studio in Amsterdam and Reza’s studio, Phase Design in Los Angeles, make different brands of graphical, minimalist furniture, lighting, and objects. What the designers have in common are simplicity and clarity—two difficult qualities to achieve.

Designer Khodi Feiz (left) and his younger brother, Reza (right), congregate with their families every summer, usually in Europe. This year, Khodi prefaced a California road trip with his brood with a visit to Reza’s home and studio in Los Angeles.

First consider the brothers’ fraught early history: In December 1978, on the eve of the Iranian Revolution, Khodi, 14, and Reza, 9, fled their home country to Bethesda, Maryland, along with their sister. The three joined their mother, a former director of international relations at Iran’s Atomic Energy Agency, and she filed for political asylum. Reza has not returned to Iran since, and it took Khodi 29 years to make the trip.

Reza Feiz’s studio, Phase Design, has released the boxy, white ash–framed Archie armchair.

For Khodi, design is a calling. He taught his little brother how design can address specific needs with an integrated, sensor-laden scuba mask with a built-in communication device—a precursor to today’s “smart” technology—that he made for his 1986 senior thesis project in industrial design. After graduating from Syracuse University, he did stints at Texas Instruments (designing everything from printers to semiconductor processing equipment) and Philips Design in Eindhoven, Netherlands, where he was a creative director. In 1998, he opened his own office in a canalside building designed by Dutch firm UNStudio.

Two of his white powder-coated Wired lights are shown in situ in his Los Angeles home.

See the full story on Dwell.com: The Feiz Brothers: Pursuing Clarity in Design
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