Studio Joanna Laajisto | A New Finnish Home for a Global Design Consultancy

When Fjord, one of the world’s leading design and innovation consultancies, grew out of its Helsinki premises, it needed a new space that would reflect the Fjord brand and feel like home to its employees from around the world. Having worked with the Helsinki-based Studio Joanna Laajisto before, Fjord knew that they had found a designer who could translate Fjord brand characteristics into interior design principles.

“Elegant, unconventional and human – those were the starting points of our design process” says Joanna Laajisto who designed Fjord’s minimal and warm studio in central Helsinki. “This is an office primarily made for employees to feel at home, and the wow factor for outsiders comes from what the space feels like, not merely from its looks.”

Furnished with high quality, natural materials such as oak flooring with sound-absorbing underlay and sisal carpet, the studio is bathed in natural light. One of my favourite features is the delicate metal room dividers. Designed to allow for the light to flow through the spaces, the addition of linen curtains ensures privacy when needed. Rather than building a traditional office, the aim was to create an approachable, homelike workspace and this can certainly be seen throughout. In addition to different kitchen and lounge spaces suitable for collaboration, the offices include creative work and casual hang-outs. Privacy can be found in comfortable phone booths lined with Kvadrat’s acoustic Soft Cell panels.

Most of the materials and pieces of furniture are of Finnish origin, in line with the wishes of Fjord Helsinki. Meeting rooms are furnished with Artek Rival chairs, the living rooms’ large carpets are from Woodnotes, and the Knoll’s Womb chairs were designed by Finnish designer Eero Saarinen. The living rooms are also fitted with striking PJ01 lamps, designed by Joanna Laajisto and designer Pasi Kärkkäinen. The gorgeous green kitchens blend in with the natural materials and are furnished with Ilmari Tapiovaara’s Domus chairs as well as oak tables and benches from Nikari.

“Our people are very proud of our new office space and they are constantly inviting people to come and see it,” says Stéphanie Del Rey from Fjord Helsinki. “When planning the space and its furniture, we wanted it to be very adaptive. Now we can use our space in various versatile ways: people even use it in their spare time for movie nights and casual hang-outs!”