i love featuring mother/daughter businesses and saphyr pure linen is an inspiring one. founder Rory O’Mara knows fabric from the inside and out — from an early age, her love of textiles and fashion set her on a path of developing a passion into a career that would take her around the world as an industry innovator. As Director of International Fashion Marketing at Cotton Inc., Rory was responsible for scouring markets globally to present new ideas and trends to leading textile mills and manufacturers. in her travels, Rory observed that it was common in Europe to sleep in the luxury of pure linen, so she’s created her own collection for the American market and beyond. she now works with her daughters Genevieve and Rosemary to create saphyr pure linen — bedding from the finest French flax fibers and woven in soothing colors to enrich your sleeping experience while creating a beautiful, dreamy bedroom. and in case you were curious — The name saphyr is the common name of the flower that blooms on the flax plant, where linen fibers come from. to introduce you to the collection, we’re giving away a $500 giftcard to shop saphyr pure linen.
• comment below, letting us know you pinned your favorite saphyr product.
• please comment by thursday, june 28, 12pm PST.
• as always, be sure to leave a way to reach you via twitter, facebook, email or your website.
• sorry, this time around the giveaway is for U.S. residents only.
• we’ll announce a winner selected by random number generator on my twitter account later in the week of july 3rd, so be sure and follow along.
since we spend a lot of our lifetimes in bed, we want them to be as comforting as possible. linen offers the therapeutic properties that can be “as warm in the cooler months as it is cool in the warmer months”. saphyr pure linen has a philosophy that there is “truth in linen” with its natural tendency to softly wrinkle, part of the fabric’s inherent charm and comfortable “lived in” appearance. The simplistic beauty and the properties of linen are completely natural, hypoallergenic, breathable, durable, and delightfully soft. There are no added resins and the sheets will continue to get softer with each wash. saphyr bedding is available in the most serene pastel colors, which you can mix and match within the full saphyr pure linen collection. dreamy, indeed!