I have mentioned GSI Ceramica and their beautiful collection of bathroom elements on the blog here before (see here and here in case you missed it). The high end Italian brand is known for combining traditional craftsmanship with evolving technical innovations in Research and Development. In my first post, I talked about the color elements, and made my own moodboard with how I would decorate a bathroom with two of my favorite colors: Cenere and Agave. In the second post I highlighted the Kube X collection and today I wanted to take you along with me to discover the Pura collection: a line that stands out for its rational design and like all GSI products, they embody the value of simplicity, precision, technological innovation and excellent quality.

The Pura collection is made of conservative shapes that skilfully balance straight lines and soft rounding as a result of a long design and development process. The purity and essence of the range has a temporary elegance yet the design is very timeless. If you take a look at the model bathroom pictures above, the white Pura elements stand out among the beautiful dark green walls and the wooden fixtures, yet they have this quiet, subtile presence that can stand the test of time both in terms of quality and design. 

Timeless design is very important when thinking about designing a bathroom, because you will have it for many years to come. Rather than following trends, you should pick a design that you will still be happy with in the next years. You could give the bathroom shown in the pictures above a small upgrade after a while and easily work with different light fixtures or a different color on the wall, while I’m sure the timeless pieces of the Pura collection would still fit in perfectly 10 years. It gives you so many possibilities over the years and if you would like to opt for a different color for the semibuilt-in washbasins, they are available in all Color Elements or a white matt finishing.

When you want to design a bathroom that can stand the test of time, quality is of course very important as well. The washbasins and sanitary ware of the Pura collection include the Extraglaze® finishing  (just like the Kube X collection, highlighted in my previous post), which is a technically advanced ceramic surface that is chemical-resistant, smooth and shiny – and it will keep these characteristics unchanged over time. It improves cleanliness and hygiene, which is such a big plus too (I hate cleaning the bathroom).  You can see a fun video here, where GSI tested pencil and ink stains on both a sink with a traditional glaze and with the Extraglaze® finishing.  

Other then the Pura collection, you can also see the Compstone shower tray in the above bathroom design (you can see it up close in the last picture in the color Agave). The shower tray is created out of an innovative composite material that combines the look and feel of a natural mineral stone with the technical performance of a polyester resin. The Compstone shower tray is customisable and can be made to order in any RAL color you prefer, making it a perfect element for your personal needs when designing your bathroom.

I love the concept bathroom created in these images. The combination of the dark green, with the soft wood, the contrasting black light fixtures and the crisp white and clean porcelain pieces works great together. The nice thing about these minimal elements though is that they could work in a completely different setup and color palette just as nicely. It’s up to you what kind of bathroom you would like to design, but I think the Pura elements offer a really great base to start creating your timeless yet contemporary, high quality bathroom.

This post was written in collaboration with GSI Ceramica however all opinions are my own of course. If you would like get inspired for your bathroom project, I highly encourage you to read their latest Bathings magazine. GSI products are available in Germany through Richter + Frenzel, in Austria through SHT, in Switzerland through Sabag.

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