Primark unveils third collaboration with YouTube star Saffron Barker
If teen vlogging sensation Saffy B (that’s Saffron Barker to you and I) has passed you by, her latest collaboration with Primark should rectify that. The new launch, marking the third Saffron Barker Primark collection, hits UK stores this week.
The previous two ranges were both met with a faintly hysterical reception, with ‘some Primark stores selling out in hours’ confirms a Primark spokesperson.
The latest lifestyle collection includes all the ingredients for a fashionable home this summer. From palm-print bedding and ‘Summer’ cushions to comfy loungewear.