Misogyny and its awkward, uncomfortable, and—let’s be honest—pretty tiresome existence in the present day is making big waves right now. Whether you are for or against the premise or promise of #MeToo and Hollywood’s
Adding to that dialogue is a fresh series of photographs dreamt up by Lebanese artist and founder of
Titled ‘In a Parallel Universe’, Eli has reversed the gender roles in each by swapping pronouns and inserting a doting, doe-eyed husband in place of an aproned housewife.
“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties’. Although I know that not all men like my uncles think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison,” Eli wrote on his website.
The concept for
Yep, we’ve come a long way from sanctioning women’s time to household chores, chicken dinners, and child care, but maybe Eli’s point is that role reversal still feels pretty abstract—especially in advertising, and even if (some) husbands and boyfriends do cook delicious meals and do the dishes these days.