Wallpaper designer Sian Zeng invites us inside her dreamy apartment in Greenwich, London, and shares secrets about her design process.

Born in China, Sian Zeng moved to Hungary with her parents when she was seven. She later relocated to London, where she studied textile design at Central Saint Martins, and now lives with her husband.

It’s no wonder the enchanting, hand drawn, illustrated wallpapers of Sian Zeng have caught the attention of publications such as The Sunday Times and Elle Decoration.  Her designs have been long adored by creatives all around the world. Inspired by dream-like, fairytale narratives, Zeng’s beautiful work offers consumers interesting ways to bring both art and storytelling into their homes.

Recently, we spoke to Zeng to find out more about her design process, as well as how she has used her designs to decorate her 770-square-foot abode. Keep scrolling for a breathtaking peek inside. 

How She Designs Narrative-Led Wallpapers

Born in China, Sian Zeng moved to Hungary with her parents when she was seven. She later relocated to London, where she studied textile design at Central Saint Martins, and now lives with her husband.

Born in China, Sian Zeng moved to Hungary with her parents when she was seven. She later relocated to London, where she studied textile design at Central Saint Martins, and now lives with her husband.

Courtesy of Jo Crawford

Zeng finds inspiration in anything that tells a story—ballet performances, movies, photography, etc.—and particularly likes the works of British photographer Tim Walker

“I gravitate toward nature in my designs, as I think it helps bring a sense of calm to a space. When designing a wallpaper, I like to imagine it’s a backdrop to a theater set,” says Zeng, who explains that the sheer size and scale of wallpaper impacts how she approaches its design. 



Here is a look at her Dino Yellow Green wallpaper. When preparing her designs, Zeng will often create a pattern where the repetition isn't too obvious, as she believes this makes the look more immersive.

Here is a look at her Dino Yellow Green wallpaper. When preparing her designs, Zeng will often create a pattern where the repetition isn’t too obvious, as she believes this makes the look more immersive.

Courtesy of Jo Crawford

“When you do a sketch or watercolor for a frame, you only need to consider the size of your paper, and perhaps the style of the room where it will hang. But when painting a wallpaper mural design, you need to consider how it’s going to repeat in a typical room,” she notes.

“This means thinking about how big the individual elements will have to be in order for it to look striking—both up close and from far away.”

Decorating Her Kidbrooke Village Flat in Greenwich

Because this was their first home purchase, Zeng admits she was a little obsessive about making it perfect. She used inspiration boards and mock-ups to help her visual each room.

Because this was their first home purchase, Zeng admits she was a little obsessive about making it perfect. She used inspiration boards and mock-ups to help her visual each room.

Courtesy of Jo Crawford

See the full story on Dwell.com: Peek Inside This Wallpaper Designer’s Whimsy London Home

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