Black Friday can be an assault on your email inbox, with every brand you’ve ever purchased from sending alert after alert about offers and promotions. It’s enough to make you want a full-blown digital detox. So we’re arming you with essential tips to help you find the best clothing and fashion deals and avoid falling into those traps in your inbox.

Black Friday is always the day after Thanksgiving in the U.S, which is this Friday, however, savvy shoppers will know that brands are starting to launch their Black Friday deals earlier and earlier. Today several offers have already started, including John Lewis, Topshop, Heist, and Whistles. 

There are plenty of thoughts and opinions around what is best to buy in Black Friday. When it comes to shopping for clothes, shoes and accessories, you want to find classic pieces that have been slightly out of reach or things that are missing from your wardrobe (such as a new winter coat or ankle boots). Joy Montgomery, Who What Wear UK’s shopping editor, advises to only buy “something that was already on your shopping list before it was on sale.” As for beauty, Who What Wear’s Deputy Editor Mica Ricketts recommends buying “electrical goods—especially for hair and face, such as the Foreo.”

Keep scrolling for our guide to all the current Black Friday offers—which we will be updating every day this week, so you can avoid your inbox. 

Get your favourite high-end hits for less in the Net-a-Porter sale. Head over now for 30% off their seasonal edit. Our highlight? Lee Mathews’ stunning pink polka dot dress. 

A real winter staple. Just throw over a pleated midi skirt and boots.

Get this year’s best-selling sneakers for less.

Dress this up with strappy heels and down with knee-high boots.

High street heroes Topshop have 25% off everything on site and in store right now. We’re heading there for last minute party picks and winter warmers. 

We’re all for an eco-friendly puffer.

Making any pair of jeans look party-ready. 

Layer under a blazer with skinny jeans.

From Staud to Isabel Marant, there’s so much to love in the Harvey Nichols cyber weekend sale, with up to 40% off womenswear. Head over there now for amazing deals on elevated basics. 

You can’t go wrong with a pop of post box red.

This will go with everything you own.

A retro sweater is ideal for long-haul flight chic.

Bringing back its epic clearance, take up to 85% off hundreds of designer brands. We can’t get enough of the butter Marni crossbody bag.

Add this to your fave party dress.

This long-line cardi will be so cosy over knitted trousers and a roll neck.

What we love more than our favourite designer brands all in one spot is said brands with a discount. Head to Mytheresa for an extra 20% off all sale items, discount applied at checkout. We’ve got our eye on the Chloé  C bag of dreams. 

We’ve wanted this bag for so many months it’s a true investment. 

A Ganni dress isn’t just for Xmas – you’ll wear this one well into spring/summer, too. 

Take advantage of any time to buy a discounted Max Mara coat. 

Shapewear heroes Heist have a massive 25% off everything on site. Our editor Emma Spedding thinks the brand has the best tights around.

It comes in sizes extra small to extra large and six different shades. 

Bridget Jones is our forever inspiration. 

Let’s face it, it’s time for the thick tights, pronto. 

The go-to for classic wardrobe staples, Joseph has a huge 50% off selected pieces. Look for luxe cashmere and wool separates. 

A V Neck jumper is perfect for layering with a fine knit roll neck underneath. 

These look so good with a roll neck and fresh trainers. 

John Lewis & Partners has up to 30% discount across all departments on brands including Levi’s, Coach, Hobbs, Ghost and more. 

Wear with knee-high boots and a roll-neck underneath for day. 

Cashmere is always a good investment. 

The perfect straight-leg jeans do exist. 

Thomas Sabo’s Magic Week sees a 15% discount coming off an edit off its amazing jewels—the gold unisex watch makes a special Christmas present.

Add these to any outfit to make them party-ready. 

The gift you’ll want to keep for yourself. 

The classic signet ring will never date. 

We can always rely on Charles & Keith to update our accessory game, and for Black Friday they’ve got an exclusive 20% off all full price shoes, bags, belts and jewels. 

The mini bag is sticking around through to spring/summer 20. 

Head to Whistles for 30% off everything. Yes, we said everything. The croc-effect ankle boots and belted wrap coat are both items you’ll treasure for years.

These have already been so popular this year so we predict a sellout situation. 

Belt up, look sharp. 

It’s the perfect time to get hold of luxe leather pieces. 

Next up, 13 autumn outfits we can’t stop looking at this November.

This piece was published at an earlier date and has since been updated. 

Image: Style Stalker