Located in the heart of Melbourne’s alternative cultural epicentre, the neighbourhood of Brunswick is home to Neometro’s latest urban apartment project 17 Union Street.
Surrounded by good company- both inside and out, 17 Union Street shares a postcode bursting with multi-cultural restaurants, dedicated coffee hangouts, local bike paths, lush parks and boutique shops. It’s an urban dwellers dream.
Offering 1, 2 & 3 bedroom apartments that feature interiors by award-winning Clare Cousins Architects, we can’t say we’re surprised by the thoroughly thought-out spaces and seamless combination of locally sourced materials. Keeping things light, bright and open-plan, Clare and her team have taken inspiration from a modern and subtly Nordic simplicity, although for us it’s the overarching Australian sensibility that resonates.
Refined in its use of durable Australian materials, yet relaxed in its approach to a contemporary layout, 17 Union Street exhibits all the modern-day necessities. Including clever built-in study nooks, kitchen islands for easy entertaining, shade awnings and rooftop gardens.
It’s obvious that every element has been carefully selected to sit in perfect harmony. Two material palettes offer customisable spaces; a monochrome option provides minimal sophistication or inject some personality with soft sage toned tiles in the bathroom.
The kitchen cabinetry options include white or a timber veneer and throughout the apartments, timber floors contrast with the black powder-coated steel. Overall, it’s a timeless look that connects back to its Brunswick roots; vibrant and playful yet modern.
Crafting smart and stylish spaces is what in-demand, Melbourne interior stylist Nina Provan does. And exactly why Neometro commissioned Nina to work her magic on Union Street. Her eye for detail and support of Australian design delivers a tactile and lived-in feel. Est sat down with Nina to go behind the scenes to see exactly what it takes to style a space to into home. Scroll down to read our Q&A style masterclass with Nina.
What were your key considerations when selecting the products to include in Union Street and why?
The interiors at Union Street are all about flexible spaces that allow the residents to use their homes in whatever way best suits their lifestyles so it was really important to select products that really played with that notion of flexibility. Moving away from ‘zoned’ spaces in the home is a perfect way to make apartments more adaptable to today’s lifestyles. The longevity of apartment living is also still a relatively novel idea in urban Melbourne so curating furniture and homewares that brought a playful homeliness to the space was important.
Talk us through styling the different palettes. Why did you select certain products for these tones and materials?
Using colour is a great way to inject personality into a space and make it memorable. At Union Street, I’ve tried to balance a beautiful green accent in the bathroom tiling with calming, complementary colours and textures throughout – like marble and the soft silver velvet sofa covers. I also opted for a dining table made from natural timber which works well with the apartment’s palette and really grounds the otherwise contemporary lines of the interior and instils a sense of home.
Did you work with a theme for the Union Street apartments? eg. Australian design and local Melbourne designers. How do you balance both these needs when you’re considering pieces to be used within the apartments?
The client – Neometro – definitely articulated in the brief that there be a big focus on Australian designed and made products. This presented a really great opportunity to engage with local makers to elevate the Union Street apartment while offering an in-situ platform for some beautiful pieces. There are so many talented emerging and established designers in Melbourne so having this opportunity to have their work exposed to a larger audience helps to show that amazing design can also be affordable and doesn’t solely come from big name brands. Some of the makers we worked with are based within a couple of kilometres of Union Street which meant I had the chance to really engage with them by visiting workshops and chatting about their designs in person.
What were your favourite products and art selected for Union Street and why?
A definite stand out would have to be the Douglas and Bec Line Table Lamp. It’s been a favourite of mine for a few years now. I’m helplessly drawn to the beautiful variations in the handblown glass, and the options of timber or metal that elevate the artisanal quality of the design.
I also love the artworks by Bec Smith that were commissioned specifically for the space. Collaborating with Bec to define the brief for the pieces was such a pleasure and the resulting works, with their incredible depth of colour and effortlessly pleasing lines, bring a new dimension to the interior.
Another timeless favourite would have to be the Scape chairs by Grant Featherstone (sold under licence by Grazia and Co.). This design is a classic from the 60’s and still looks fantastic today.
As a stylist what are your tips for styling an apartment to optimise the space and floor plan?
Make considered purchases of pieces that you absolutely love. When it comes to optimising the space don’t over clutter your floor space. It will only make a room feel smaller. Instead, maximise your wall space rather than just your floor space. Walls are so incredibly underutilised! Wall mount some floating shelves for storage rather than taking up more floor space with a heavy bookshelf. Or, wall mount a lamp that can swing over your living space or can be tucked back against the wall when not in use. Lastly introduce some greenery and curtains to soften a space.
“I wanted the apartment to have unique, quality made pieces, feel comfortable and to inspire ”
– Nina Provan
To learn more about 17 Union Street, Brunswick or to book a showroom appointment head visit Neometro or call John Kravaritis on 0413 561 225.