Since launching in 2017, Swedish kitchen company Nordiska Kök has provided a constant source of inspiration. The elegantly designed, timeless kitchens are styled and captured so beautifully, I love seeing their latest projects land in my inbox. At the start of June, Nordiska Kök opened its Concept Showroom outside of Stockholm, with the idea of welcoming customers inside a physical version of the brand’s inspiring Instagram feed. Completely unmanned, the showroom provides visitors with the freedom of viewing the designs and making choices without any distractions, at a time that suits them best.


Nordiska Kök Opens Unmanned Showroom
Nordiska Kök Opens Unmanned Showroom

How does it Work?
Through the use of an advanced code system, each customer is given a unique code that gives them exclusive access to the showroom. Once inside, and without any risk of over-crowding, visitors will be able to view a selection of the most engaging Instagram kitchens, along with countertops, colours and materials. 

 

Nordiska Kök Opens Unmanned Showroom

The minimalist in-frame kitchen in a chalky grey tone with a local Norrvange limestone

Nordiska Kök Opens Unmanned Showroom

One of the wooden kitchens with a thin terrazzo countertop


Nordiska Kök Opens Unmanned Showroom

Hand made Pauline bar stool by BRDR Krüger

A Natural progression for the Digital Kitchen Company
While many traditional kitchen company business models are based on the physical meeting, Nordiska Kök has instead been inspired by e-commerce. Creating a unique kitchen concept where all contact, from inspiration through to the order, takes place digitally, opening an unmanned showroom is the next step of the digital strategy. A conscious choice not to use wholesale, make home visits or have staffed showrooms around Scandinavia, the end result is that Nordiska Kök can keep costs down and offer a unique, bespoke and customized kitchen, at the price of a mass-produced standard kitchen.


Nordiska Kök Opens Unmanned Showroom

The pocked door cabinet with oak inside and the ARV chair by BRDR. Krüger


Nordiska Kök Opens Unmanned Showroom

Art by Annette Hallbäck and Pauline stool by BRDR. Krüger


Nordiska Kök Opens Unmanned Showroom

A close up of the local cut Norrvange limestone


Nordiska Kök Opens Unmanned Showroom

Solid oak drawers in the shaker kitchen and a local Kinnekulle limestone


Styling by Emma Fischer / Photography by Osman Tahir 

Images courtesy of Nordiska Kök

©