MUHLE Launches in Carnaby

MÜHLE, the German manufacturers of precision shaving instruments have landed in Carnaby. A short five-minute stroll from Oxford or Piccadilly Circus and you’ll discover a real Aladdin’s Cave of eclectic artisan men’s razors, accessories and gift sets. To celebrate the launch of the new boutique, MÜHLE hosted a relaxed event that featured Dom from The Nomad Barber sharing expert tips in a live shaving demonstration with an iconic MÜHLE closed comb safety razor – to deliver a traditional DE shave.

MUHLE Launches in Carnaby

The event was attended by a selection of key male grooming aficionados and provided a beautiful cocktail of opportunity, under the tutelage of Dom, to become more mindful on the ingredients needed to achieve a successful wet shave. I spoke to Dom about some of the misconceptions around men’s shaving, his ultimate shaving tip and if more than one blade on a razor is superfluous to requirements.

MUHLE Launches in Carnaby

“What’s the point in five razors? In my experience the more times you run a razor through a Surface area, the more likely you’ll get irritation. My top tips is, if you want to shave your neck, swallow and hold your breathe. You’ll see the Adams apple raise closer to your jawbone exposing the necessary areas that are otherwise tricky to negotiate.” – Dom, Nomad Barbers.

MUHLE Launches in Carnaby



MÜHLE have also proved their pioneering capabilities by engineering a synthetic alternative to Badger Hair called Silvertip Fibre. Silvertip Fibre provides the same benefits (soft tips and great backbone) and can even be a preferred option to badger hair as it is much more durable and easy to maintain.

MUHLE Launches in Carnaby

“This is a very real company; when I went to their factory in The Ore Mountains, between Saxony and Bohemia where the brand has been based since 1945, I was amazed to see these little old ladies craft the handles and weigh the badger hair. It’s an amazing skill. It’s a lost art. Almost like shaving is a lost art. Yes, we do razors for £1,100, but these are the best in the world. We also offer gift sets for £30. We are a brand for everyone.” – Joanna Jowolsanska, Store Manager

MUHLE Launches in Carnaby

MÜHLE have curated an excellent space, inserting their series products at the epicentre of London’s retail, in a time when the proliferation of the male grooming market is growing exponentially. I accosted the CEO Christian Muller and asked him why he chose Carnaby as a destination for their London flagship.

MUHLE Launches in Carnaby

“We looked around; sure we went to Shoreditch and we went to Seven Dials, but we wanted to be here, right here on Carnaby Street. It wasn’t easy – it’s expensive – there’s a queue of people wanting to get in to this place, but we’re happy.” – Christian Muller, CEO of MÜHLE

Article by Menswear Style

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