Great design lasts!

One of the hardest things to do as a designer is to create designs that embody the progressive technology of today but that have a timeless quality and style that will invoke passionate responses for years to come. One of the main reasons I wanted to work with MINI on the launch of the #AllElectric MINI was that I grew up hearing stories from my Dad about his 1968 Mini Cooper S Mark II. It was his favorite car ever and his 2nd favorite subject to photograph (shout out to my Mom). Today is MINI’s 60th birthday and like all great design it has aged
remarkably well. I love that the technology and performance have evolved but the essence of the design remains familiar and classic.

Here is my Dad’s 1968 Mini Cooper S Mark II

And here is the #AllElectric MINI that I saw at the Rotterdam World Premiere

To me these two photos encapsulate my goal as a designer. I want to create timeless silhouettes that can be updated with new materials and technologies. Designs that have a strong aesthetic but never one that is compromising utility to temporary stylistic infatuations.

Be sure to follow the #ChargedWithPassion on Instagram to see where MINI is taking me and a bunch of other amazing creatives next!

Learn more about the #AllElectric MINI here


MINI Cooper SE*: Energy consumption in kWh/100 km combined: 16.8 – 14.8, Fuel consumption in l/100 km combined: 0, CO2 emissions in g/km combined: 0. The driving range depends on a variety of factors, especially: personal driving behaviour, selected route, weather conditions, usage of heating/cooling and preconditioning. *These figures are preliminary values and have not yet been confirmed. Subject to change. The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at verlagsprodukte/leitfaden-kraftstoffverbrauch.html.


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